Market Day: a micro-enterprise learning game
Four short chapters, about 20 minutes in total. Free to play on your computer, tablet or phone.
How to use Market Day
Play at your own pace
Each chapter takes about five minutes. Your progress saves on your device, so you can stop and come back any time.
Play with your mentor
Use it in a session to talk through your own idea. Every chapter links to the matching worksheets in the handbook.
Then make it real
When you are ready, fill in the handbook worksheets with your real numbers.
What you’ll get practice in
- Writing a clear unique selling point
- Testing an idea before you spend money
- Sorting a SWOT analysis
- Working out profit per item and breakeven
- The essentials of setting up a business in Australia
- Exposure and conversion rate
- Keeping customers coming back
- Invoices, records and managing risk
- Deciding whether to grow, change or stop
Market Day is general information to help you learn. It is not financial, legal or tax advice.